The power of customer reviews in auto-dealership business!

14/08/2018
The number of positive reviews you have on external websites might have a bigger impact on your rankings than the reviews on your own site. This is because Google’s local search algorithm incorporates data from a number of third-party directories and review sites, such as Yelp , TripAdvisor , Zomato similar ones.

It’s no secret that online reviews can be significant, but just how important are they to a marketing campaign? Can they really make or break a sale? Can the quantity or quality of the reviews you receive make an impact on your company’s bottom line?

If you’ve ever bought anything online, you’ve encountered a typical online review. Or if you had ever searched for a hotel online, you might have gone through the customer reviews of the hotel before signing a deal.

You might have found an aggregated “star” rating for a product or services you wanted to buy, or a poorly-spelled review about one user’s traumatic experience with it. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behaviour of your audience—and therefore, the performance of your business.

Customer behaviour

The number of online consumers who read and trust online reviews is increasing day by day. According to a survey of BIGHTLOCAL 88 percent of consumers trust online reviews as much as a personal recommendation—which is astounding, considering most online reviews are posted by total strangers. The same survey found that only 12 percent of the population did not regularly read reviews for consumer products.

Benefits of collecting reviews in an exclusive platform

The number of positive reviews you have on external websites might have a bigger impact on your rankings than the reviews on your own site. This is because Google’s local search algorithm incorporates data from a number of third-party directories and review sites, such as Yelp , TripAdvisor , Zomato similar ones.

Higher Conversions

Having more reviews for a product means you’ll have a higher conversion rate. This may not seem strange until you notice “reviews” and not just “good reviews.” That’s because the presence of bad reviews can also have a positive effect on your conversion rate. A blend of good reviews and bad reviews shows that you aren’t trying to hide anything, and makes the good reviews seem more sincere.

Imagine finding a product with hundreds of 5-star reviews and not a bad or critical review in sight—you’d probably be suspicious, wouldn’t you? The more reviews you have, and the more honest they are, the more products you’re going to sell—as long as the negative reviews don’t overwhelm the positive ones.

The Bottom Line

The simple answer to the challenges that are mentioned at the beginning of the article is yes, online reviews are tremendously important.

Not only are they critically important to a clear majority of online shoppers, they’re also responsible for securing your online visibility in organic search rankings.

Team Ottorate.

Thankfully, as an auto-dealer you don’t need any investment to collect online reviews, that too on a public platform; www.ottorate.com is instrumental in to collecting your customer reviews and publishing them on-time.

We also have the benefit of exclusivity in Automobile business.

Our current partners have already started to get plenty of online visitors and deals through our platform.

Why to wait? Create your business profiles on www.ottorate.com

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